![]() ![]() ![]() Meanwhile there remains plenty of opportunity for those capable of navigating the crowded and highly competitive UK market, where a steady decline in wine consumption is due to reverse in a more positive direction this year. Indeed, recent IWSR estimates suggest that US wine consumption is due to rise by 11% over the next three years, growth that would put this market’s total at more than double the level anticipated for that former hotbed of interest, China. That certainly helps to explain why US-based brands feature so strongly in this list and suggests that their dominance is set to grow. ![]() Last year marked a watershed moment as the US overtook France for the first time to become the world’s biggest wine consumer by volume with annual consumption reaching 29.1 million hectolitres. The wine industry as we know it today owes an inestimable debt to European knowhow and culture, but in commercial terms today’s axis leans in a very different direction.Īs consumers in France, Spain and Italy cut back their wine consumption, often in favour of other drinks categories altogether, global sales are being propelled forward by countries whose embrace of wine is a relatively recent phenomenon. ![]()
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